Adapting Communication Styles with DISC in Procurement Leadership

Effective communication is paramount in any field, including procurement. Understanding and navigating the diverse communication styles within a team can significantly impact the success of projects and foster a collaborative and harmonious work environment. One valuable framework for comprehending these styles is the Maxwell Leadership DISC model, which categorizes individuals into four primary personality types: Dominance, Influence, Steadiness, and Conscientiousness.

Each personality type has distinct communication preferences, strengths, and potential challenges. As William Moulton Marston, the creator of the DISC theory, said, “The key to successful living is making adjustments.Effective communication involves crafting messages that are not only clear but also resonate with your team and stakeholders. 

Personality Assessment provides insights into different communication styles. We all receive information differently, and it is the responsibility of the person delivering the communication to take that into account. Adapting your communication style, as the DISC model emphasizes, can be a strategic tool to overcome communication hurdles, build stronger relationships, and drive success in procurement leadership.

Some of the benefits of understanding other team members communication styles include: 

  • Improved team dynamics: Recognizing and respecting the communication preferences of team members can lead to stronger relationships and enhanced collaboration. A dominant personality may appreciate direct and concise communication, while a Steadiness-oriented individual may value a more detailed and supportive approach.
  • Enhanced conflict resolution: Awareness of different communication styles aids in resolving conflicts by providing insights into how individuals may respond to stress or disagreement. Teams that grasp these tendencies can navigate disagreements more constructively, turning potential conflicts into opportunities for growth.
  • Increased productivity: Tailoring communication to suit each team member’s style can lead to more precise instructions, reducing the chances of misunderstandings and promoting efficiency. A Conscientious team member may prefer detailed documentation, while an Influential individual might respond better to verbal instructions with enthusiasm.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”  ~ Tony Robbins

Conducting a personality assessment, such as the DISC model, for all team members provides valuable insights into communication preferences and strengths. This awareness enables teams to play to individual strengths and collectively achieve success.

In procurement, where effective communication is the linchpin of success, understanding and leveraging DISC communication styles can be a game-changer. By embracing the uniqueness of each team member, fostering adaptability, and utilizing tools like personality assessments, procurement professionals can pave the way for enhanced collaboration, improved conflict resolution, and, ultimately, increased organizational success.

The Art of Effective Communication in Procurement

Effective communication is imperative for procurement success. The ability to convey information clearly and efficiently can make or break deals, streamline processes, and foster stronger supplier relationships. Communication is not just about words; it’s the bedrock of successful leadership. Peter Drucker wisely stated, “The most important thing in communication is hearing what isn’t said.” In procurement, clear and concise communication is the key to navigating the daily complexities of projects and organizational dynamics.

“The single biggest problem in communication is the illusion that it has taken place.” ~ George Bernard Shaw

Some of the benefits of communicating effectively include:

  1. Reduced misunderstandings: Open and transparent communication fosters trust and strengthens supplier relationships.
  2. Enhanced supplier relationships: Effective communication is the linchpin of successful negotiations, allowing procurement professionals to articulate their needs clearly and understand the concerns of suppliers.
  3. Negotiation success: Effective communication is the linchpin of successful negotiations, enabling procurement professionals to articulate their needs clearly and understand suppliers’ concerns.
  4. Agile adaptation to market changes: Timely and precise communication enables procurement teams to adapt swiftly, ensuring they remain agile and competitive.

Channels of communication have advanced tremendously over the last century. Consider the success of the Transatlantic Cable project in the 19th century. The ability to transmit messages across the ocean revolutionized global communication. In a different realm, the Apollo 13 mission showcased the importance of precise communication in overcoming challenges.

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”  ~ Sydney J. Harris

In the digital age, communication extends beyond face-to-face interactions. The Hanna-Barbara Animation Studio were ahead of their time when they created The Jetsons, the animated futuristic version of The Flinstones. Most of our communication these days is like the Jetsons. To get the benefit of this technology it’s best to have the camera on. Consider that 55% of the communication is visual, 38% is what you hear, and only 7% are the words we speak.  

Here are three tips communicate effectively:

  1. Active listening: Actively listen to suppliers, end users, and team members to understand their needs, concerns, and suggestions.
  • Clarity in documentation: Articulate requirements and specifications in written documentation to avoid ambiguity.
  • Regular and transparent updates: Maintain regular communication with suppliers, providing updates on order status, changes in requirements, and market trends.

Effective communication is the bedrock of successful procurement. By reducing misunderstandings, fostering stronger relationships, facilitating successful negotiations, and enabling adaptability, procurement professionals can position themselves as strategic partners within their organizations. Embracing the tips outlined in this article can pave the way for a more efficient, collaborative, and ultimately successful procurement journey.

“Communication works for those who work at it.” ~ John Powell

Building a High-Performance Procurement Team

Building a high-performance culture involves more than assembling talented individuals. It fosters collaboration, communication, and a shared commitment to excellence. A stellar team is the backbone of procurement success. Developing a high-performance procurement team goes beyond individual excellence; it’s about synergy and a collective commitment to achieving goals. 

The importance of cultivating high-performing teams cannot be overstated. A well-functioning team ensures seamless operations and is the key to unlocking innovation, efficiency, and strategic success. 

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” ~ Vince Lombardi

Leadership plays a pivotal role in team performance. A leader is not just a manager but a catalyst for inspiration. Effective leadership can unleash the full potential of your procurement team. The leader sets the tone for a culture of excellence.

“A leader is one who knows the way, goes the way, and shows the way.” ~ John C. Maxwell

The benefits of developing a high-performance team includes:

  • Enhanced efficiency and productivity: High-performing teams are characterized by streamlined processes, effective communication, and optimized workflows. This significantly boosts efficiency and productivity, allowing procurement professionals to accomplish more in less time.
  • Innovation and adaptability: A cohesive team fosters an environment that encourages creativity and innovation. High-performing teams are more likely to embrace new ideas, technologies, and methodologies, enabling procurement departments to stay ahead of industry trends and adapt to changing market dynamics.
  • Cost savings and value creation: Effective collaboration within a high-performing team leads to better negotiation strategies, vendor relationships, and contract management. This, in turn, contributes to cost savings and enhances the overall value delivered by the procurement function.
  • Employee satisfaction and retention: A positive and collaborative team culture contributes to higher job satisfaction and employee engagement. This, in turn, reduces turnover rates and fosters a sense of loyalty, ensuring the continuity of expertise within the procurement team.
  • Risk mitigation: High-performing teams are better equipped to identify and address potential risks in the procurement process. Whether it’s legal compliance, supply chain disruptions, or market volatility, a vigilant team can proactively manage risks and mitigate potential negative impacts.

Consider the Allied Forces during World War II. Diverse nations united by a common goal demonstrated the power of collaboration. In the procurement realm, various examples can be cited. For example, 

  1. Amazon’s procurement and logistics teams have leveraged advanced data analytics and machine learning to develop highly efficient forecasting models. This has not only optimized inventory management but has also set new standards for e-commerce operations globally. 
  2. Apple’s procurement team has been pivotal in establishing and enforcing strict supplier responsibility standards. This commitment to ethical sourcing and sustainability has set industry benchmarks and influenced other companies to prioritize responsible supply chain practices. 
  3. Toyota’s procurement team revolutionized the automotive industry by implementing the “just-in-time” inventory system, minimizing waste and improving efficiency. This approach has since been widely adopted across various industries.

Here are some tips for developing high-performing teams:

  1. Invest in training and development: Provide continuous learning opportunities for team members to enhance their skills and stay updated on industry best practices. Training programs can include negotiation skills, contract management, and technology adoption.
  • Foster effective communication: Clear and transparent communication is fundamental to team success. Establish regular team meetings, encourage open dialogue, and leverage collaboration tools to ensure everyone is on the same page.
  • Encourage diversity and inclusion: Diverse teams bring various perspectives and ideas, fostering innovation and creativity. Encourage an inclusive environment where every team member feels valued and empowered to contribute their unique insights.
  • Set clear goals and metrics: Define clear and measurable goals for the team. This provides a sense of direction and purpose, allowing team members to align their efforts toward common objectives. Regularly assess and communicate progress using key performance indicators (KPIs).
  • Promote a positive team culture: Cultivate a positive and collaborative team culture that emphasizes trust, respect, and accountability. Recognize and celebrate achievements, fostering a sense of pride and motivation among team members.

“Alone we can do so little; together we can do so much.” ~ Helen Keller

Excellence is a choice that each person in the team must make. The collective effect of that commitment is what makes the team great. Developing high-performing teams is not a luxury but a necessity for staying relevant and innovative. By reaping the benefits of enhanced efficiency, innovation, cost savings, and more, procurement professionals can position their teams as strategic contributors to organizational success. Adopting the tips outlined in this article can pave the way for a transformative journey toward building and sustaining high performance within procurement. Remember that success is a team sport!

Crafting a Vision: Illuminating the Path to Success 

A vision is like a compass that guides the team through the procurement landscape and leads them to success. So, what exactly is a vision? A vision is not just a lofty statement on the wall. Like the North Star, italigns your procurement team’s efforts with the organization’s broader goals. It’s not just about what you do; it’s about why you do it and the impact you aim to achieve. A clear vision provides direction, purpose, and a shared understanding of the destination.

“The only thing worse than being blind is having sight but no vision.” 

~ Helen Keller

Take the example of Dr. Martin Luther King Jr. His iconic “I Have a Dream” speech wasn’t just a collection of words; it was a powerful vision that fueled a movement for civil rights. Steve Jobs transformed Apple by envisioning a world where technology seamlessly integrates into our lives. History has given us many other examples of people whose vision changed how we think and what we believe is possible.

“The only limit to our realization of tomorrow will be our doubts of today.” ~Franklin D. Roosevelt

A vision articulates what procurement does and its impact on the organization and its stakeholders. A compelling vision goes beyond strategy; it’s a motivational tool. When your team understands the ‘why’ behind their work, they become more engaged, innovative, and resilient in facing challenges.

“Your vision will become clear only when you can look into your heart. Who looks outside, dreams, who looks inside, awakes.” ~ Carl Jung

To develop a compelling vision, consider the tips below.

  • Alignment with organizational goals. Your procurement vision must be seamlessly integrated with your organization’s broader goals. A vision that aligns with the company’s strategic objectives ensures that procurement efforts contribute directly to the business’s overall success. As Peter Drucker, the renowned management consultant, once said, “The best way to predict the future is to create it.” Procurement leaders must envision a future where their activities play a pivotal role in achieving organizational excellence.”
  • Focus on innovation and technology. Successful procurement visions must embrace innovation and technology. Leverage advanced tools and technologies to streamline processes, enhance efficiency, and gain a competitive edge. Satya Nadella, CEO of Microsoft, emphasizes the importance of innovation, stating, “Our industry does not respect tradition. What it respects is innovation.”
  • Prioritize sustainability and social responsibility. Modern procurement goes beyond cost savings; it incorporates sustainability and social responsibility. Craft a vision that reflects a commitment to ethical sourcing, environmental consciousness, and social impact. As Indra Nooyi, former CEO of PepsiCo, noted, “Sustainability is not just important for people and the planet, but it’s vital for business success.”
  • Embrace collaboration and relationship building. Foster a vision that emphasizes collaboration, both internally and externally. Building strong relationships with suppliers, stakeholders, and other departments is crucial for procurement success. Jack Welch, former CEO of General Electric, once said, “The team with the best players wins.” In the context of procurement, this implies cultivating strong partnerships.”
  • Continuous learning and adaptability. The procurement landscape is dynamic, requiring professionals to stay informed about industry trends and continuously learn. Craft a vision that encourages a culture of learning and adaptability. As Sheryl Sandberg, COO of Facebook, stated, “The ability to learn is the most important quality a leader can have.” 

Crafting a compelling vision for procurement success is a strategic imperative for leaders in the field. Procurement professionals can chart a course toward excellence by aligning with organizational goals, embracing innovation, prioritizing sustainability, fostering collaboration, and promoting continuous learning. A well-crafted vision inspires the team and lays the foundation for a future where procurement is pivotal in organizational success.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give them orders. Instead, teach them to yearn for the vast and endless sea.” ~Anoine de Saint-Exupéry

The Five Qualities of a Highly Impactful Team

By Lourdes Coss, MPA, CPPO

It takes a team…! Whenever you see a successful leader, there is certainly a capable team beside that leader. As Dr. John C. Maxwell stated:  “One is too small of a number to achieve greatness”. A leader can accomplish some goals but to reach significance a leader needs a team.  Phil Jackson, the head coach of the Chicago Bulls back in the 1990s, stated: “The strength of the team is each individual member. The strength of each member is the team.” Team members contribute their talents, and the entire benefit from the collective contributions of each member.

Coming together is a beginning

Staying together is progress

And working together is success

–Henry Ford

Creating a cohesive team requires thoughtful consideration to bring together the talent needed to achieve specific goal(s). A team is as strong as its weakest link.  Strong, successful teams have certain qualities in common.

Members of great teams are committed to high performance.

Each team member shares the responsibility for the entire team’s success and each of its individual members. Each team member’s performance determines the team’s success. I read a story that exemplifies the commitment to high performance for the benefit of another team member. The story is about the veteran Charles Plumb, a US jet fighter pilot in Vietnam.  

Plumb was ejected from his jet and parachuted into enemy territory.  He spent six years in a Vietnamese prison.  After released and back in the US, he was sitting at a café one day, a man came up to him and said, “You’re Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. You were shot down!” Plumb was confused and asked how the man knew about that. “I packed your parachute,” the man replied. The man then shook his hand and said, “I guess it worked!” Plumb assured him it had and said, “If your chute hadn’t worked, I wouldn’t be here today.”

The story reveals the importance of skills and the ability to perform at your best when it matters most. In a good team, members are committed to the cause and its members. This story also unveils the element of trust.  

In great teams, members develop trusting relationships.

In his book “The Infinite Game”, Simon Sinek makes an interesting observation about the difference between a trusting team and a team. He states that in a team where a group of people come together to achieve a specific result, the relationship amongst the team members tend to be transactional. In contrast, in a trusting team environment, the team members develop a trusting relationship. Trust is a feeling that develops in the layering of situations where team members feel safe to be vulnerable. Trust cannot be imposed, required or demanded. Trust and vulnerability go hand in hand. A violation of trust essentially eliminates vulnerability, which then shatters the possibility of trust. 

In great teams, members are committed to working collaboratively towards a common goal.

The 1992 Olympic Men’s Basketball Team aka “The Dream Team” is an example of collaboration towards a common goal – to bring home gold. The Dream Team was comprised of the best players in basketball history. To win gold, they had to put aside their egos and unite on a common objective. They had to trust each other on the basketball court to attain greatness as an Olympic team. “The whole is better than the sum of its parts.” –Aristotle

Another example is a team that over time has seen the participation of the brightest minds in the world, The Royal Society of London. The Society is committed to a common goal: the advancement of science. Under his leadership in the 1700s, Sir Isaac Newton asserted the Society’s dominant role in science.  With the help of Edmond Halley, the Society published Newton’s Principia Mathematica. It is one of the most influential books of all time describing the action of gravity. Through the Society’s photographic expeditions of the solar eclipse in 1919, astronomers confirm Albert Einstein’s relativity theory. Today, the Society fosters international scientific cooperation, innovative research, and better communication between scientists and the public.    

Members of great teams listen, communicate, and connect. 

Google led a research initiative on the qualities of the best teams, Project Aristotle, and concluded that the best teams are those whose members listen to one another and show sensitivity.  

In NASA 1969 Apollo 11, for example, the team had over 400,000 scientists, engineers, and technicians.  The astronauts of that mission were Whilst Neil Armstrong, Buzz Aldrin and Michael Collins. These men made it a point of visiting the laboratories where these scientists, engineers, and technician worked in order to establish the human connection with the people on whose hands they were entrusting their lives.  

The Manhattan Project, despite the controversial team’s purpose and extreme secrecy (developing an atomic bomb during WWII), is considered another of the most impactful teams in history.  It is said that communication and collaboration made it one of the most effective teams.  

Leadership and clarity are necessary to achieve greatness in a team.

The leader has a role in helping the team achieve greatness. Without effective leadership and clarity, it is very difficult for a team to achieve anything, much less greatness. Even when its members are highly talented and accomplished individuals who have enjoyed “solo recognition”, it is essential for the leader to create the right environment for high performance. Talent can be powerful in a team, but only if there is commitment to a common goal and collaboration. Where talent is abundant in the team, but self-interest guides team members actions, it is impossible to establish trust.

What undermines team success?

Research by The Ken Blanchard Companies concluded that teams fail due to a variety of reasons. Three of those conditions caught my attention:

  • lack of effective leadership and support
  • lack of clarity of purpose
  • lack of talent or training.

There are many examples of failed teams even when their members were very talented. Enron, for example, was a highly regarded company.  They violated the trust of many due to greed. They deceived over 20,000 employees who were left to face significant personal financial losses.  

Another example is the changes to the LA Lakers Basketball Team after the 2002 championship that the leadership of that organization made. Two very talented team members who enjoyed individual recognition were unable to work collaboratively. There were a number of player trades made by the organization, which essentially created a new team. The new team did not possess the qualities necessary to maintain its champion status in the season that followed. The inability to collaborate was detrimental to creating a cohesive team environment. The organization may have overestimated the value of individual talent and did not put enough attention to the other qualities required to assemble a strong team.

In conclusion, some of the most impactful teams in history attribute their success to a strong foundation of trust, respect, communication, collaboration, and a commitment to a common goal. The qualities that make a team successful are interconnected. The leader must orchestrate well the resources, talent, and the environment in order for the team’s efforts to achieve high impact. The leader has an important role in creating an environment that brings out the best of the team collectively and individually. When there is clarity of purpose and effective leadership, the team can move the organization in the right direction. 

About the Author: Lourdes Coss is a retired Chief Procurement Officer with 27 years of government procurement and transformation experience; the author of “Procurement Methods: Effective Techniques”; and an executive coach, speaker, leadership & procurement trainer, and procurement consultant