3 Elements to Create a Collaborative Culture

Do you know what makes a culture? There are reasons why you should consider it to  develop a collaborative environment? Several factors make up cultures, such as habits, preferences, styles, unwritten codes of behavior, etc.  One thing I learned while leading transformations was that it is the leader that sets the tone. When I hear the saying, “culture eats strategy for lunch,” I can relate. When strategies and culture do not align, change may have a short life span. 

The leader sets the tone and that tone trickles down to everyone in the organization.  People have different personalities. Each person will contribute his/her character to the composite of the organization’s culture.  If it is a positive tone, people will be inspired to collaborate, care, and add value to each other.  The people will make this part of their daily behavior.

On the other hand, if the tone is of distrust and negativity, It will also trickle down and may be perceived as a toxic culture.  The culture of an organization impacts its customers, both internal and external.   People tend to give what they receive; therefore, this is one reason why it is vital to treat employees the way we want them to treat customers.  

Many organizations treat the symptom by providing customer service training.  Although it is a valuable investment, in some cases, not knowing how to treat customers may not be the cause of substandard customer service.  I worked for an agency that had the worst customer service record in the organization.  As a new hire, my task was to turn the organization around and fix the customer service issue.  After brief conversations and observations, I concluded that the customer service issue was merely a symptom of a more significant problem.  The root cause was the leadership style and the negativity that permeated throughout the organization.

Resolving the customer service issue required a fresh start with a new leadership style, shielding staff from the negativity that flowed from higher levels in the organization, and training.  The change in leadership gave everyone the incentive to recommit to their role and approach daily situations with the same consideration and care they were now receiving.  Changing culture is not a quick process.  It requires time for each individual to experience and adopt a new set of unwritten rules for behavior that comes from appreciation, choice, and communication.

1-Appreciation: One way to start changing a toxic culture is by helping people feel appreciated and supported for their work. Regardless of whether it is their responsibility to perform their respective roles, people need to feel that they contribute to something bigger than themselves and their contribution matters.  In his hierarchy of needs model, Maslow identified the need to belong and be appreciated as every individual’s psychological needs.  Naturally, individuals are happier about their environment if it meets their psychological needs.  

Coming up the ranks, I encounter environments where the person in the leadership position offered a constant reminder that everyone’s job security is in the hands of management. The threat to stability puts at risk a person’s means for fulfilling his/her basic need for food and shelter.  Fortunately, many organizations understand the relationship between treating people with respectful appreciation and customer service quality.  When people are happy, the chances for better customer service increase; it starts with the leader.

2-Personal choice and commitment:  Everyone must see something in the leader or environment that compels them to recommit to their job. Each person has a choice. It is the leader’s responsibility to gain the trust of the team.  Each person’s commitment to the group will have a positive compounding effect and help change the culture.  It is a one-event at a time process.  It takes time to change the culture of a government organization.  I benefited from being a new sign of hope for the team.  I didn’t expect to see immediate changes, but I offer them hope for a better future and a new organization.  No one will change on command; it is an individual process, and it happens only if the individual chooses to do so.  Getting buy-in is vital to the transformation process.  

There are a few examples of organizations that have a collaborative culture.  One of them is Chick-A-Filet.  Just visit their drive-through and experience a happy culture.  I don’t usually eat fast food but became curious after hearing a speaker talk about the company’s leadership and their effort to create a collaborative culture. 

3-Communication: Communication is essential in any change process, especially when you strive to have a culture where collaboration is at the center of all success.  Communicating freely in all directions within the organization is necessary to develop an environment of cooperation, trust, and excellence.  It is an excellent idea to provide communication training to make interactions more significant, given the diversity of personalities and backgrounds.  When people understand how to communicate more effectively with others, they can develop better relationships.  One way to help people identify how to communicate with others with different personalities is to offer them the opportunity to take an assessment, whether DISC, Whole Brain, or any other.  The appraisal’s objective is not to pigeon-hole the person into their style, but to offer recommendations on how to best blend their style to more effectively communicate with people with a different personality profile.

To summarize, culture consists of many factors, including personality styles, leadership cues, and the overall environment created overtime.  To change the culture, it takes time and intentional effort by the leader and every individual that makes up the organization.  Showing appreciation for work performed goes a long way to creating a positive environment, which then translates into the service provided to its internal and external customers. Changing the culture also requires the individual commitment of those in the organization, including leadership. Finally, communication is an important factor throughout the change process and maintains the level of collaboration desired by the organization.    The team should communicate in all directions to increase the effectiveness of the team and benefit the organization. Communication is the door to change and, therefore, should be consistent and frequent.

The ABC Strategies for Procurement Transformation

Change is certain in every aspect of life. A major change or transformation may present some complexities particularly when resources are scarce. In my 27-year government career, I had a chance to test a few strategies. There are some strategies that worked for me whenever I went to a new agency to lead a procurement transformation.  These became my “go to” strategies to initiate the process and show progress in critical areas.  The success of their implementation helped me gain the support for resources needed down the road and accelerate the momentum in the transformation process.  

Interestingly most if not all of the transformations that I led shared a similar vision:  to become a trusted partner in the entity.  That vision was certainly a very lofty one given the starting point of each transformation initiative.  In most cases procurement was considered a roadblock to the operation and/or had the worst customer service record.  My task was to substantially improve the role and performance of the procurement team within the entity.  Common objectives included enhancing the quality of the interaction with end users, which generally related to concerns about speed, quality, customer service, and the ever-changing process.   The success would be measured in each case by significantly reducing end user procurement-related complaints that were brought up to high level executives.  

At the other end of the spectrum, procurement personnel attributed the process delays to understaffing.  There were reasons to believe that.  Almost every organization had experienced the loss of personnel due to massive layoffs, retirements, high personnel turnover, or the lingering effects of budget cuts several years before.  It’s not easy to recover from the loss of positions.  This is particularly true when the organization attempts to continue operating in the same way as it did before the budgetary reductions.   Reductions in personnel will inevitably exaggerate the much talked about length of the procurement process. 

To make significant progress quickly, I tried to focus on the root cause(s).  Over time, I developed my ABC strategies.  These helped me follow a path that would positively impact the most pressing issues and score some wins in the transformation process.  When higher executives task a new hire with transforming a department, they don’t generally trust that it is possible with the current staff. No transformation happens overnight; therefore, dealing with root causes of the most pressing issues is essential.   The goal of the ABC change strategies was to do just that. 

A first step in the assessment of the situation was to determine where was the brain power being allocated.  Data, when available, is very helpful to support findings and measure the extent of inefficiencies.  But I found that some of these issues were obvious to an outsider because as someone said: “it’s hard to see the picture when you are in the frame”.  It didn’t surprise me when data showed that 80%  or more of the effort was being directed to activities that did not add value to the process.  This meant that only 20% or less of the effort was being directed to advance the more complex solicitations. In other words, personnel were busy taking care of repetitive, low value add work, while the large and/or complex projects waited for procurement expertise and attention.  Even when the group appeared busy all the time or productive, the apparent productivity was not producing the desired return for the entity.  

To complicate the matter, some of these organizations reacted to the symptoms of the problem by replicating procurement infrastructures at the end user level.   In my opinion, the strategy created additional budget demands overall and greater inefficiencies because personnel in these end user procurement groups were rarely offered formal procurement training.  It also exacerbated the problem because it disproportionately increased the number of people demanding time and attention from an already understaffed central procurement team.  

The A is for Automation. One of the first strategies that I looked at was to automate repetitive tasks and shift the brain power to procurements.  I considered short term and long term strategies in the area of technology.  The success of a short term strategy would help accelerate momentum in the transformation process and gain support for long term strategy later on.  Good will accumulated early in the process comes in handy when you are seeking funding support for long term comprehensive technology.  The objective was first to maximize any existing technology to reduce manual work and repetitive tasks.  In each instance, I was able to garner support for a lower dollar plug-and-play strategy to make significant impact particularly in the areas of speed and/or quality.  The short term strategy varied from agency to agency as it depended on what was already available.  There is a short window to obtain resources in a transformation process and time is of the essence for requesting needed resources.  Any investment is looked at more favorably when it is presented as an opportunity “enhance the buying experience of the end user”.

The B is for Believe in the capabilities of the team.  When an organization is set up to execute tasks, it will take some time before personnel feel empowered to think critically. It is a major shift.  Routine is disrupted and people have to unlearn and relearn their jobs. During this transition, it’s not uncommon for people to feel alone.  There is no  comfort in knowing that others are going through the same process.    Self-doubt and the feeling of inadequacy kicks in. The leader must believe in the people and encourage them through the growth period.    Offering training, personal development, coaching, and mentoring are essential.  The leader cannot be indifferent to the struggle of each person in the team.  Some are going to struggle more than others of course.  But once the first person breaks through some of the barriers that kept him or her performing at the task executor level, others will also be encouraged.  The key is to help people believe in themselves by believing in them.  In the end, critical thinking will help in the quality of the interaction with end users. Trust will start to develop one project at a time.  The increase in trust will give room for a more collaborative relationship with the end user and this collaboration will enable better customer service. This collaborative approach along with the training will also help improve the quality of solicitations, which will enable higher quality responses from suppliers.  There is a high return on training and empowering the right personnel.

The C is for Consistency.  This third strategy may seem simple and it should be.  A strategy for consistency is necessary up front, at least in all the transformations that I lead.  Part of the reason why there was distrust in the process was because end users received a different answer depending on who they asked.  The root cause of the inconsistency varied, but in all cases the variety in approaches had been considered acceptable and became the practice.  This was a consequence of people working like “islands” instead of a team.  Achieving consistency required a sequence of internal communication,  the progressive standardization of processes, and implementation of best practices learned through professional training.  The adoption of best practices was an opportunity to get everyone one the same page and working as a team.  As end users started receiving consistent guidance, their trust in the process increased.  Gaining that trust was important because it also helped gain support for other changes later in the transformation process.

To conclude, there are three issues that I focused on early in the transformation process: speed, quality, and consistency.  Using my ABC approach helped me focus in areas that made significant impact early in the transformation process and enable the support of other strategies by accelerating momentum in the process. Reaching that point of momentum is important because buy in becomes easier and people tend to be more forgiving when a strategy doesn’t go as planned.

Purposeful and Transparent Supplier Communication

Procurement officials should develop good supplier relations in order to maximize the benefits to the organization. This is sometimes challenging due to agency practices associated with restrictions on external parties’ communications. The restrictions generally stem from cases where abuse and undue influence have plagued the procurement environment with bad press and public distrust. The result is a high level of caution almost to the detriment of the entity. In some cases, the reaction to experiences colored by improprieties either apparent or real are memorialized through the implementation of laws, rules or policies or the highly conservative interpretation of such laws, hindering the communication with suppliers. 

Procurement officers with a good moral compass understand how to navigate communications in a way that professionalism and high ethical standards are upheld. Likewise, suppliers who are seeking a long-term relationship understand that crossing the line could cost them much more than their business. I agree that ethical behavior should remain front and center when it comes to procurement-related conversations. I also believe that effective communication is the key to success in every facet of our lives, including business.  Unfortunately, in extreme cases the topics of ethics and conversation with suppliers appear as polar opposite and used as an excuse to avoid vendor meetings. This is not a strategic approach.  Instead, it is a missed opportunity.  

Regardless of the industry, effective communication is the key to developing successful business relationships. This is true whether prior to or after entering into a contract. Sharing unrestricted information is beneficial to both parties. 

Given the constant complaint of resource insufficiency, procurement professionals need to be more strategic about how they invest their time. Talking with suppliers is a form of primary market research. Leveraging the supplier’s market intelligence, for example, can help the procurement professional be more strategic.   

Procurement professionals’ expertise is in process and, with some exceptions, not in the intricacies of product or service details. Rapid changes in technology, goods and services make it challenging for procurement professionals to stay up to date on the benefits and features of new products. This is particularly the case when procurement professionals claim to be a “jack of all trades” in environments where resources are scarce. Absence of adequate resources may cause procurement professionals to try to juggle too many requests without the necessary tools, leaving very little time, if any, to conduct research to learn about any changes in the market.

The expectation of many procurement professionals is that the end user should provide clear and concise scope of services or detailed specifications. The rationale is that the end user is responsible for providing well-written specifications or at least know the essential requirements that need to be included in the solicitation. It might seem logical to assume that the end user is up to speed on current trends within their area of responsibility. Sadly, that’s not always the case. 

In my experience, receiving high quality specs is rare. Yet, we should be more empathetic. Technically, end users are subject to the same time and resource constraints that limit opportunities to learn about market changes and conditions as procurement professionals. Also, like procurement staff, end user personnel might also be required to restrict their communication with external parties.

Although the expectation is to put the knowledge burden on the end user, many procurement professionals dislike the thought of end users going directly to suppliers to obtain information. And when the end user has done so, the suspicion of  unfair advantage for a single or select group of vendors may come into play. I should point out that significantly restricting communication with suppliers whether by mandate or choice conflicts with the expectation of well written specifications.    

Conversations with suppliers is a form of market research. Although market research is a process that procurement professionals should employ frequently, the reality is that many are so overwhelmed with the number of requests that market research falls on the back burner. Realistically, not much market research is done on products or services that we consider routine. This situation is less than optimal particularly when a procurement is not successful due to outdated specification requirements. 

There is a solution to this dilemma. Develop a written protocol for supplier meetings. Procurement officer may consider formalizing supplier meeting practices.

A written protocol helps achieve consistency when meeting with suppliers. The protocol should be cross referenced with the agency’s ethics guidelines or policies and define how to appropriately meet and engage with suppliers to make the best use of each interaction. Adopting the new protocol as part of the written policy and procedures has the added benefit of institutionalizing a practice that ensures a level playing field for all suppliers, while giving staff a referenceable structure to guide their communications with suppliers.

Implementing the protocol can be aided by developing a supplier meeting form or guidelines. A supplier meeting form may be advantageous in that it provides an in-the-moment resource to guide each meeting, capture highlights of the meeting and/or essential information that can be used to document the meeting and offer the agency process transparency. The structure of the form can be simple.  It can capture general information, market research questions, and any action anticipated or taken.

  • General Information. This first section may capture general information such as the supplier’s name and contact personnel, the industry where they compete, and the category, product or service that they provide. The form can also include the name of attendees and the date of the meeting.
  • Market Research Questions. The purpose of this section is a to remind the procurement professional to ask relevant questions regarding the industry and help him/her be more intentional about the meeting. Questions may relate to trends, changes, and industry innovations. Possible questions to include: 
    • What are some of the trends in the industry, and what should procurement professionals be looking to adjust in their solicitations? (i.e. economic trends, import/export issues, environmental requirements, new technology)
    • Is there any legislation that could potentially impact some of the past requirements included in specifications? 
    • What requirements are you not seeing in solicitations that may help agencies obtain more cost-effective products/services?
  • Action. At the conclusion of the meeting, the procurement professional may note any next steps.  Next steps may include: a follow up demonstration, internal research,  additional market research, or simply “no action” required at the time. 

I liked the strategy that my executive assistant implemented of scheduling shorter meetings. Instead of a full hour meeting, she scheduled half-hour meetings, especially if it was the first-time meeting with a supplier. This helped keep the meeting focused on the main topic as opposed to sitting through a half hour of marketing material.

Suppliers should be advised as part of the meeting confirmation process that they should plan to spend no more than three minutes on company introduction. While the marketing material is often very impressive and showcases the supplier’s market position, the potential for time to be spent in this way discourages already overextended procurement professionals from granting a meeting in the first place. 

Some of my colleagues may be interested in a higher level of detail, but I doubt that they have the luxury of time. Time was such a precious commodity for me that it was essential to be as strategic with it as possible. I delegated gathering any needed background details to someone in my team. This is where “leave behind” marketing information became handy. 

To be clear, sound, supplier-neutral specifications are not built out of conversations with a single vendor, but the having more purposeful meetings can help improve the quality of the questions.   When the quality of your questions improves, so does the information that you receive.

Inviting an end user to the meeting can also be beneficial. Although, I recommend being clear on the potential benefit to the end user before engaging more people in the meeting. The more people that you involve in a meeting, the harder it is to coordinate and the longer it may need to be. The idea is to keep this process simple and with minimum disruption to an already packed schedule.

I want to emphasize that any process can work provided that those involved proceed ethically. While there are many written ethical standards and guidelines, these are useful to define potential circumstances that may be perceived as  problematic. The existence of written guidelines can also help elevate the awareness of individuals in an organization. In the end, it is necessary to rely on each individual’s good values to adopt and model behaviors that ensure transparency, fairness, and good business practices.   

To summarize, communication with suppliers is necessary to develop good business relationships and solicitations. Procurement professionals can make communication with suppliers more purposeful and strategic by implementing simple agency-wide protocols. The information gathered may help the procurement professional ask better questions, prepare higher quality solicitations that are better aligned with the market conditions, and reduce unsuccessful procurements due to the quality issues. Meetings with suppliers can be a worthwhile investment of time if the procurement professional chooses to be more strategic and intentional in his/her communication. Ethics, training and guidelines are helpful, but it is ultimately an “inside job” that determines whether these values are put into practice. The leader must model and reinforce the importance of ethical practice and help create a culture that mirrors that behavior. 

Five Truths I Learned About Leadership

There’s plenty of talk about leadership these days. Whenever you tune into a subject, you seem to attract more of it. Similar to when you purchase a yellow car, you start seeing more yellow cars on the road. The same has happened with leadership. As I started talking more openly about the importance of leadership, I have met people who feel the same way or have thoughts about it. To me leadership skills are a game changer when it comes to procurement transformation. I strongly believe that acquiring leadership skills is a critical element in achieving the goal of elevating the procurement profession. I want to share some leadership truths that I have learned along the way and continue to learn as I transition to a new phase in my career.  

Effective leadership skills are transferable. 

Regardless of the environment in which you acquired and practiced leadership skills, they are based on principles as old as time. These principles, when applied in any environment, country or culture, whether in a small organization of volunteers or in a multi-national company, work just the same.

People can learn to become effective leaders if they consistently and intentionally practice leadership principles. These principles include things like connecting with people, showing integrity and a strong character, continued learning and growing, influencing others, helping those around you to develop and succeed, and providing guidance through good and bad times. 

To become a better leader, you should first learn to lead yourself well and start right where you are. Leadership development is a journey and not a destination; therefore, continuous growth is essential. In his book “21 Irrefutable Laws of Leadership”, Dr. John C. Maxwell lays out 21 principles of leadership. He states that the more a person knows and practices these principles, the higher their leadership skills will be.

Leadership is about service to others. 

We have learned a thing or two about leadership from great philosophers. Aristotle said that the “ethical role of the leader” is to create the conditions that would help followers achieve their potential. Aristotle believed that in order to be a good leader, it was necessary to be a follower. He said that even after becoming a leader, we still need to follow the concerns and progress of those we serve. Plato thought that leadership should be the role of a philosopher because the greatest self-benefit to philosophers was to live virtuously. That being the case, philosophers would then act out of morality and not out of self-benefit, resulting in benefit to the people they serve.  

These timeless lessons taught us that good leaders put people first. That is the heart of leadership. Leadership is not about position or title.  In fact, you can be a leader without an official title. Empowering others and helping people reach their potential is the what leadership is about. Zig Ziglar said “If you help people get what they want, they will help you get what you want.” This statement does not refer to a trade. Instead, it is about helping others succeed simply because it is the right thing to do. That practice is often referred to as “servant leadership”.  

An effective leader has willing followers. 

A position or title serves only as leverage in a leadership situation. The leader must make an effort to connect with people on an individual basis in order to gain their trust. Without it, people will only follow because they have to. People need to know that the leader cares about them and their success.  It is up to the leader to inspire the trust of others by modeling good character and high competence. Once this threshold is crossed, the leader has moved to a level of leadership where people follow because they want to. It is then that the leader can tap into people’s “discretionary good will”. This “discretionary good will” is the potential of individuals beyond what’s expected in the job description.    

Perhaps one of the toughest leadership situations is leading volunteers. Unlike a job on which an individual depends to earn an income and make a living, a volunteer situation does not always offer the leader the leverage of holding people accountable for a certain level of performance. There are little to no consequences to the individual for failure to perform or even show up. The leader must appeal to the volunteers’ uncommitted discretionary good will all the time. It is the leader’s responsibility to connect with each person in order to keep them engaged and interested in giving their time and talents.

The leader sets the tone for the organizational culture. 

If the culture is inviting and people feel included, it reflects the values that the leader instills in the organization. If the environment is toxic, it is also a reflection of the leader and the behavior that he/she models and encourages. It is the leader that sets the tone for the culture.  People do what people see and they take their cue from the leader. 

The leader has the ability to inspire people to go above and beyond the scope of their task or defined responsibility. Getting to that level of leadership requires effort from the leader.  He/she needs to create the right environment. People want to belong and be part of something bigger than themselves. The need to belong is one of the basic psychological needs of every individual according to Maslow’s hierarchy of needs. If the environment is such that people feel excluded or not appreciated, it may result in their disengagement. We are complex creatures!  

Leadership happens at all levels of the organization. 

Good leaders in the ranks make good leaders at the top. For the organization to succeed, it must develop leaders at all levels. Good leaders at lower levels are more likely to become great leaders in positions of authority. As people in positions of less responsibility acquire leadership skills and practice being a leader, they prepare for opportunities of greater responsibility. In other words, they are ready when the opportunity arises. 

Since modeling is one of the ways through which growth happens, for an organization to develop a good bench of leaders, it should first have a good leader at the top. The leader(s) at the top should encourage, empower, and nurture leaders at the next level.  And the leaders in this next level down should encourage, empower, and nurture the leaders at the following level down in the organization, and so on. If within that chain, there is a faulty link, it will be difficult to develop leaders at the lowest level of responsibility in the organization.  

In procurement, we have not done a very good job of developing a strong bench of leaders. It took the massive exodus of baby boomers to realize that there isn’t for the most part, a deep bench of strong leaders. If we as a profession paid more attention to leadership skills development, there wouldn’t be as much concern about the “Silver Tsunami”. 

Leadership is an integral part of what we do. Procurement professionals lead teams providing expertise and guidance in the procurement process. Yet, leadership has not been a strong part of the skills required for certification. The focus in the past decade or two has been on technical skills and data. It was a necessary focus to establish a stronger foundation for the profession. Unfortunately, as we strengthened our technical skills, we may have missed one key component for elevating the profession to have that seat at the table – leadership. Going forward, as that becomes rectified through educational programs, I hope that communication skills and the ability to connect become part of the educational offerings as well.

Developing leaders at every level of the organization also adds to procurement’s collective influence within and outside the entity. This aligns with the goal of having a seat the table across all organizations. As mentioned previously, for a leader to be successful, people must follow willingly. This is true for procurement professionals. We want our end users to follow willingly and not struggle with compliance every step of the way. This is where the technical skills intersect with leadership skills. It is up to the leader, in this case the procurement professional, to do the things that are necessary to earn that respect and be worthy of the trust of those for whom they are responsible. The posture of procurement in an organization is dependent on modeling character, integrity, and competence, which can result on the necessary trust and respect to position procurement at the highest level in the entity.   

In summary, leadership is about service to others. It is not defined by a position or title. The leader must possess the character to inspire trust and the competence to earn the respect of those led. Trust is a foundational requirement for the leader. Without the trust of the team, the leader does not have influence at his/her disposal to actually lead others. If you want to develop your leadership skills, start where you are right now. Leadership starts with you. The behavior that you model sets the tone for the culture and determines how far you and your team can get. Lead yourself well and make growth your objective.    

The Five Qualities of a Highly Impactful Team

It takes a team…! Whenever you see a successful leader, there is certainly a capable team beside that leader. As Dr. John C. Maxwell stated:  “One is too small of a number to achieve greatness”. A leader can accomplish some goals but to reach significance a leader needs a team.  Phil Jackson, the head coach of the Chicago Bulls back in the 1990s, stated: “The strength of the team is each individual member. The strength of each member is the team.” Team members contribute their talents, and the entire benefit from the collective contributions of each member.

Coming together is a beginning

Staying together is progress

And working together is success

–Henry Ford

Creating a cohesive team requires thoughtful consideration to bring together the talent needed to achieve specific goal(s). A team is as strong as its weakest link.  Strong, successful teams have certain qualities in common.

Members of great teams are committed to high performance.

Each team member shares the responsibility for the entire team’s success and each of its individual members. Each team member’s performance determines the team’s success. I read a story that exemplifies the commitment to high performance for the benefit of another team member. The story is about the veteran Charles Plumb, a US jet fighter pilot in Vietnam.  

Plumb was ejected from his jet and parachuted into enemy territory.  He spent six years in a Vietnamese prison.  After released and back in the US, he was sitting at a café one day, a man came up to him and said, “You’re Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. You were shot down!” Plumb was confused and asked how the man knew about that. “I packed your parachute,” the man replied. The man then shook his hand and said, “I guess it worked!” Plumb assured him it had and said, “If your chute hadn’t worked, I wouldn’t be here today.”

The story reveals the importance of skills and the ability to perform at your best when it matters most. In a good team, members are committed to the cause and its members. This story also unveils the element of trust.  

In great teams, members develop trusting relationships.

In his book “The Infinite Game”, Simon Sinek makes an interesting observation about the difference between a trusting team and a team. He states that in a team where a group of people come together to achieve a specific result, the relationship amongst the team members tend to be transactional. In contrast, in a trusting team environment, the team members develop a trusting relationship. Trust is a feeling that develops in the layering of situations where team members feel safe to be vulnerable. Trust cannot be imposed, required or demanded. Trust and vulnerability go hand in hand. A violation of trust essentially eliminates vulnerability, which then shatters the possibility of trust. 

In great teams, members are committed to working collaboratively towards a common goal.

The 1992 Olympic Men’s Basketball Team aka “The Dream Team” is an example of collaboration towards a common goal – to bring home gold. The Dream Team was comprised of the best players in basketball history. To win gold, they had to put aside their egos and unite on a common objective. They had to trust each other on the basketball court to attain greatness as an Olympic team. “The whole is better than the sum of its parts.” –Aristotle

Another example is a team that over time has seen the participation of the brightest minds in the world, The Royal Society of London. The Society is committed to a common goal: the advancement of science. Under his leadership in the 1700s, Sir Isaac Newton asserted the Society’s dominant role in science.  With the help of Edmond Halley, the Society published Newton’s Principia Mathematica. It is one of the most influential books of all time describing the action of gravity. Through the Society’s photographic expeditions of the solar eclipse in 1919, astronomers confirm Albert Einstein’s relativity theory. Today, the Society fosters international scientific cooperation, innovative research, and better communication between scientists and the public.    

Members of great teams listen, communicate, and connect. 

Google led a research initiative on the qualities of the best teams, Project Aristotle, and concluded that the best teams are those whose members listen to one another and show sensitivity.  

In NASA 1969 Apollo 11, for example, the team had over 400,000 scientists, engineers, and technicians.  The astronauts of that mission were Whilst Neil Armstrong, Buzz Aldrin and Michael Collins. These men made it a point of visiting the laboratories where these scientists, engineers, and technician worked in order to establish the human connection with the people on whose hands they were entrusting their lives.  

The Manhattan Project, despite the controversial team’s purpose and extreme secrecy (developing an atomic bomb during WWII), is considered another of the most impactful teams in history.  It is said that communication and collaboration made it one of the most effective teams.  

Leadership and clarity are necessary to achieve greatness in a team.

The leader has a role in helping the team achieve greatness. Without effective leadership and clarity, it is very difficult for a team to achieve anything, much less greatness. Even when its members are highly talented and accomplished individuals who have enjoyed “solo recognition”, it is essential for the leader to create the right environment for high performance. Talent can be powerful in a team, but only if there is commitment to a common goal and collaboration. Where talent is abundant in the team, but self-interest guides team members actions, it is impossible to establish trust.

What undermines team success?

Research by The Ken Blanchard Companies concluded that teams fail due to a variety of reasons. Three of those conditions caught my attention:

  • lack of effective leadership and support
  • lack of clarity of purpose
  • lack of talent or training.

There are many examples of failed teams even when their members were very talented. Enron, for example, was a highly regarded company.  They violated the trust of many due to greed. They deceived over 20,000 employees who were left to face significant personal financial losses.  

Another example is the changes to the LA Lakers Basketball Team after the 2002 championship that the leadership of that organization made. Two very talented team members who enjoyed individual recognition were unable to work collaboratively. There were a number of player trades made by the organization, which essentially created a new team. The new team did not possess the qualities necessary to maintain its champion status in the season that followed. The inability to collaborate was detrimental to creating a cohesive team environment. The organization may have overestimated the value of individual talent and did not put enough attention to the other qualities required to assemble a strong team.

In conclusion, some of the most impactful teams in history attribute their success to a strong foundation of trust, respect, communication, collaboration, and a commitment to a common goal. The qualities that make a team successful are interconnected. The leader must orchestrate well the resources, talent, and the environment in order for the team’s efforts to achieve high impact. The leader has an important role in creating an environment that brings out the best of the team collectively and individually. When there is clarity of purpose and effective leadership, the team can move the organization in the right direction. 

About the Author: Lourdes Coss is a retired Chief Procurement Officer with 27 years of government procurement and transformation experience; the author of “Procurement Methods: Effective Techniques”; and an executive coach, speaker, leadership & procurement trainer, and procurement consultant